AI Gateway
A control center for all your AI
Every model, every team and every AI dollar, behind one interface you control.
Overview
Teams adopt AI faster than anyone can track it: personal accounts, scattered API keys, unknown costs and data going wherever a prompt sends it.
The MediaSwapp AI Gateway puts every model call — from people, agents and apps — through one layer. You choose which models are allowed, who can use them, how much they can spend and where your data goes.
Routing by task
- Claude SonnetPlayer support replies 38% p95 1.9 s
- GPTCreative briefs 24% p95 2.4 s
- Gemini FlashReview tagging 17% p95 0.8 s
- Llama (self-hosted)Ticket triage 14% p95 0.6 s
- Mistral (self-hosted)Localization QA 7% p95 0.9 s
Spend this month by team
- Live-ops $1,840 / $2,500
- User acquisition $2,310 / $3,000
- Player support $1,270 / $1,500
- Data & analytics $640 / $1,200
Policies
- Mask personal data before it leaves the studio
- EU data residency for player data
- Fallback to self-hosted model on provider outage
- Allow image generation for all teams
AI usage is outpacing AI control. The gateway is where you get it back.
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Universal connectivity
OpenAI, Anthropic Claude, Google Gemini, OpenRouter and self-hosted open-source models behind one API.
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Centralized usage and cost control
Budgets and spend by team, project, game or client — visible in real time.
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Access policies and permissions
Who can use which model, with which data, for what — enforced everywhere.
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Smart dynamic routing
Each request sent to the right model for its cost, speed and quality needs, with automatic fallback.
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Security and privacy protection
Sensitive data detected and masked, prompt-injection protection and regional data residency.
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Observability and session analytics
Every call logged and searchable, with quality, latency and cost analytics.
Model-agnostic by design. Frontier APIs and open-source models, side by side.
- OpenAI
- Anthropic (Claude)
- OpenRouter
- Google Gemini
- Meta Llama
- Mistral AI
- Qwen
- DeepSeek
What it means for your business
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Predictable AI spend
No more surprise invoices: every dollar attributed to a team and a use case.
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Lower risk
Data stays inside the rules you set, whichever model or tool your teams use.
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Freedom to switch
Adopt the next better or cheaper model in a configuration change, not a rebuild.