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The MediaSwapp Blog

Perspectives on agentic AI, search and engineering for games, apps and advertising.

A game developer at a keyboard next to an iPhone running a game build

Perspectives · 4 November 2026

Why agentic workflows beat chatbots in mobile game studios

A studio does not need another assistant to talk to. It needs work to get done. Here is the difference, and why it matters.

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A person typing a question on an iPhone on a park bench

Search · 28 October 2026

GEO and AEO: how apps get found in AI answers
An engineer plugging a cable into a GPU workstation

Engineering · 21 October 2026

Open-source models in production: when they win

Transform your operating model with MediaSwapp.

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