GEO and AEO: how apps get found in AI answers

For years, discovery meant two places: the app stores and Google. A growing share of users now ask an assistant instead: “What is the best app to learn Spanish?”, “Which puzzle games are like this one?”.

What GEO and AEO mean

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) describe the same shift: making sure your product is understood, trusted and cited when an AI system composes an answer — in ChatGPT, Perplexity, Gemini or Google’s AI Overviews.

What changes compared to classic SEO

• Answers, not rankings. There is no position ten. You are in the answer, or you are not.
• Entities, not only keywords. Models need to understand clearly what your app is, who it is for and how it compares.
• Evidence everywhere. Reviews, comparisons and mentions on third-party sites weigh as much as your own pages.

Where to start

Measure how assistants describe your app today, for the questions your users actually ask. Then fix the gaps: structured information on your site and store pages, clear positioning, and consistent signals across the web. It is a continuous workflow — exactly the kind of work agents are good at.